📽️ Welcome to my highlight reel
I’ve been fortunate to have the opportunity to work on so many incredible projects. Scroll down and see a few campaigns that I’m particularly proud of. Someday, I hope to get the chance to add your brand here!
BravoCon 🎉
In 2019, I was part of the core team that executed Bravo’s first-ever fan convention in New York City across 3 days. My primary responsibility was developing the social strategy and coverage plan leading up to and during the event – which involved scheduling a team of social media managers and content producers across three different venues down to the hour. I was also responsible for developing the talent strategy for the 88 Bravolebrities in attendance, using social listening to inform event programming, partnering with all of the major social platforms for on-the-ground activations like a Twitter GIF Booth and a TikTok Trending Hashtag, pitching and selling through branded content franchises to sales clients, producing two fan-driven panels, and coordinating influencer coverage. The inaugural event was a smashing success that garnered over a billion social impressions, millions of engagements and views, and positive fan sentiment – setting the stage for a second, bigger event in 2022 which attracted even more sponsors.
✈️ Wander.com
Wander is a travel startup on a mission to help people find their happy place by verticalizing the 100B+ short-term rental industry. In their first year as a company, I oversaw all copy and content deployed through Wander channels. My responsibilities included authoring and optimizing copy across the site/app, blog, emails, social channels and online travel agencies like AirBnB. I also scripted and produced House Tours, Travel Guides, Customer Testimonials and a behind-the-scenes YouTube docuseries. Wander's Creator Partnership program also fell under my purview, from sourcing influencers to negotiating commission-based rates to launching the campaigns and reporting afterward. I also coordinated cross-marketing campaigns with brands like Peloton, Eight Sleep and FX. In October of 2022, Wander launched Atlas – a first-of-its-kind fintech product that allowed customers to invest in Wander’s portfolio of homes. I was responsible for developing the launch strategy including scripting and producing the announcement video, coordinating a Twitter Spaces with the CEO, designing a NASDAQ Times Square billboard and supporting a Forbes feature. I loved being part of a startup and getting the chance to tell a brand’s story from its early stages.
Award-Winning 🏆
My favorite thing about working in this ever-evolving industry is how many unique technologies and new trends I’ve gotten to tap into over the years. From using Instagram Live to have an incredibly important and candid dialogue series about race in America for NBCUniversal, to using location-based technology to premiere exclusive content to rabid Homeland fans, to toasting farewell to the Kardashians after 20 seasons on E! with a live Twitter broadcast that incorporated special messages from the family to the fans, I love getting to explore innovative ways to connect with an audience. My work has been recognized by the Webby and Shorty Awards, and I am also honored to be a chosen Webby Awards judge for the last several years.
