How can I help you?

Most people use social media personally. But, there’s a big difference between personal use and effectively using it to drive impact for your business. It takes a lot of time and ongoing education to understand each platform’s algorithm (which changes regularly), to keep up with emerging trends, and to tailor content by channel. Over the past decade, I have shaped the strategy for some of the biggest names in lifestyle and entertainment. I have also spent time in the startup sector and nothing brings me more joy than getting to build a brand from the ground up. I love how different every year of my career has been because of the ever-evolving social landscape and the various clients I’ve gotten to work with. I can’t wait to tell your brand’s story!

  • Social media is a demanding job. It’s hard to not constantly feel like you aren’t doing enough. I will audit your channels and competitors. Based on those learnings, I’ll develop a Social Media Strategy that helps you prioritize which platforms you should be focusing on, how often you should be posting, which trends to capitalize on, and best practices for creating content that builds both trust and intrigue with your target audience. If desired, I can develop monthly calendars so you can put the strategy into action. I can also provide performance reporting and continue to support as needed while you see the strategy through.

  • Content isn’t king – it’s the kingdom. In order to reign in this cluttered environment, you must create content that breaks through the noise and connects with an audience. Today, ‘quality content’ doesn’t necessarily mean more expensive. Quality content can mean a 7 second iPhone video with a charismatic host, a relatable hook and native platform text. I’ll bring fresh, scroll-stopping ideas to the table – from content franchises, to one-off TikTok trends, to branded partnerships that consumers actually enjoy (see: Arsenal x Paramount+). I can also review your existing organic and paid social media creative and provide optimization recommendations.

  • Whether it’s a social ad, YouTube title or an email subject line – eye-catching copy lines are key for grabbing your audience’s attention. Copywriting is my favorite part of the job, and I’d love nothing more than to bring out the best voice for your brand. From writing your post captions to revamping your website copy with SEO keywords, I’m here to help with anything and everything copy-related.

  • You may have heard the phrase: it’s a Creator economy. If done correctly, Creators can be a powerful tool for building word-of-mouth, trust and conversion for your brand. If done incorrectly, it could cost much more than you get in return. Social platforms are also continuing to emphasize Creators with new products that allow their posts to thrive. I can help you navigate – from identifying the best creators for your target audience, through to contract negotiation and getting the campaigns live.

  • Do you have talent attached to your brand but aren’t sure how to utilize them? Or, maybe you’re the talent and want to be using your personal channels more effectively to promote your brand. I’ve worked with all types of talent to develop social strategies and content franchises – from the Kardashians, to Real Housewives, to William H. Macy, to Claire Danes.

  • Not seeing just what you’re looking for? I specialize in a variety of other digital marketing services that I can talk to you about – such as YouTube channel optimization. Let me know your needs and I’ll tailor my proposal accordingly. If it isn’t something I specialize in, I likely know someone who does and can refer you to them accordingly.

With the cast of Showtime’s Shameless at SXSW a few years back, making sure I get the content that the fans wanted and deserved.

Social Media Audit & Strategy

Social media is a demanding job. It’s hard to not constantly feel like you aren’t doing enough. I will audit your channels and competitors. Based on those learnings, I’ll develop a Social Media Strategy that helps you prioritize which platforms you should be focusing on, how often you should be posting, which trends to capitalize on, and best practices for creating content that builds both trust and intrigue with your target audience. If desired, I can develop monthly calendars so you can put the strategy into action. I can also provide performance reporting and continue to support as needed while you see the strategy through.

Creative Ideation

Content isn’t king – it’s the kingdom. In order to reign in this cluttered environment, you must create content that breaks through the noise and connects with an audience. Today, ‘quality content’ doesn’t necessarily mean more expensive. Quality content can mean a 7 second iPhone video with a charismatic host, a relatable hook and native platform text. I’ll bring fresh, scroll-stopping ideas to the table – from content franchises, to one-off TikTok trends, to branded partnerships that consumers actually enjoy (see: Arsenal x Paramount+). I can also review your existing organic and paid social media creative and provide optimization recommendations.

Copywriting

Whether it’s a social ad, YouTube title or an email subject line – eye-catching copy lines are key for grabbing your audience’s attention. Copywriting is my favorite part of the job, and I’d love nothing more than to bring out the best voice for your brand. From writing your post captions to revamping your website copy with SEO keywords, I’m here to help with anything copy-related.

Influencer Partnerships

You may have heard the phrase: it’s a Creator economy. If done correctly, Creators can be a powerful tool for building word-of-mouth, trust and conversion for your brand. If done incorrectly, it could cost much more than you get in return. Social platforms are also continuing to emphasize Creators with new products that allow their posts to thrive. I can help you navigate – from identifying the best influencers for your target audience, through to contract negotiation and getting the campaigns live.

Talent Strategy

Do you have talent attached to your brand but aren’t sure how to utilize them? Or, maybe you’re the talent and want to be using your personal channels more effectively to promote your brand. I’ve worked with all types of talent to develop social strategies and content franchises – from the Kardashians, to Real Housewives, to William H. Macy, to Claire Danes.

Ad Hoc Services

Not seeing just what you’re looking for? I specialize in a variety of other digital marketing services that I can talk to you about – such as YouTube channel optimization. Let me know your needs and I’ll tailor my proposal accordingly. If it isn’t something I specialize in, I likely know someone who does and can refer you to them accordingly.

Ok, but how will this work?

Just like I tailor my strategy to each brand, I tailor my services to your needs. To start, I’d recommend we set up a brief call so I can understand your goals and budget. From there, I’ll put together a proposal. I am happy to provide rates by hour, day, or project. If you have a preference, I can scope the proposal accordingly — or I can advise on which approach will be most effective for you. Given a successful social presence takes time to show meaningful results, I suggest an initial partnership of at least 3 months.

My promise to you: I take pride in my work and am confident you’ll be fully satisfied. With that, I’ll always be upfront about what I can’t deliver. I have a roster of expert freelancers in other key areas of the business that I’ve worked with and can recommend should you have a specific need that I can’t tackle myself.

With Sonja Morgan (The Real Housewives of New York) at the first-ever Certified Bravoholics, an influencer event where we invited the top creators behind Bravo fan accounts to our Headquarters for a Content Creation day with talent.